As the U.S. population has become more diverse, so has the workforce. Employees with diverse backgrounds have different ways of interpreting signs, expressions and other formalities. More specifically, there are differences in how they communicate, make decisions, act toward authority and approach conflict.
Social media gives your employees a way to share their thoughts with thousands of people around the world instantaneously. As a representative of your business, a culturally insensitive or inappropriate Tweet, Instagram caption, or Facebook post from one of your employees can land your organization in hot water. One simple lapse in judgment or mistaken post can ruin your reputation, or cost your business hundreds and thousands of dollars.